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Articles from February, 2010

A Story About Choices

Tuesday, February 2nd, 2010

TogetherThis story has nothing to do business or health practice management, or how to advertise for new patients or customers, or how to carry out effective PR techniques. Yet this moral lesson of this story is the foundation of our existence.

I have taught Un-Advertising to many practice and business owners and I have witnessed many times that without this human foundation mentioned below, a business or practice owner will only be marginally successful.

Two Clear Choices…

What would you do? Don’t look for a punch line, there isn’t one. Read it anyway.

Question is: Would we have made the same choice?

At a fund raising dinner for a school that serves children with learning disabilities, the father of one of the students delivered a speech that would never be forgotten by all who attended.

After extolling the school and its dedicated staff, he offered a question:

‘When not interferred with by outside influences, everything nature does, is done with perfection. Yet my son, Shay, cannot learn things as other children do. He cannot understand things as other children do.
‘Where is the natural order of things in my son?’

The audience was stilled by the query.

The father continued. ‘I believe that when a child like Shay, who was mentally and physically disabled, comes into the world, an opportunity to realize true human nature presents itself, and it comes in the way other people treat that child.’

He then revealed this story:

Shay and I had walked past a park where some boys Shay knew were playing Baseball.

Shay asked, ‘Do you think they’ll let me play?’

I knew that most of the boys would not want someone like Shay on their team, but as a father I also understood that if my son was allowed to play, it would give him a much-needed sense of belonging and some confidence to be accepted by others in spite of his handicaps.

I approached one of the boys on the field and asked (not expecting much) if Shay could play. The boy looked around for guidance and said, ‘We’re losing by six runs and the game is in the eighth inning. I guess he can be on our team and we’ll try to put him in to bat in the ninth inning.’

Shay struggled over to the team’s bench and, with a broad smile, put on a team shirt. I watched with a small tear in my eye and warmth in my heart. The boys saw my joy at my son being accepted.

In the bottom of the eighth inning, Shay’s team scored a few runs but was still behind by three.

In the top of the ninth inning, Shay put on a glove and played in the right field. Even though no hits came his way, he was obviously ecstatic just to be in the game and on the field, grinning from ear to ear as I waved to him from the stands.

In the bottom of the ninth inning, Shay’s team scored again.

Now, with two outs and the bases loaded, the potential winning run was on base and Shay was scheduled to be next at bat.

At this juncture, do they let Shay bat and give away their chance to win the game?

Surprisingly, Shay was given the bat. Everyone knew that a hit was all but impossible because Shay didn’t even know how to hold the bat properly, much less connect with the ball.

However, as Shay stepped up to the plate, the pitcher, recognizing that the other team was putting winning aside for this moment in Shay’s life, moved in a few steps to lob the ball in softly so Shay could at least make contact.

The first pitch came and Shay swung clumsily and missed.

The pitcher again took a few steps forward to toss the ball softly towards Shay.

As the pitch came in, Shay swung at the ball and hit a slow ground ball right back to the pitcher himself.

Ooooooh, cheered the crowd as effectively, the game would now be over!

The pitcher has to just pick up the soft grounder and simply throw the ball to the first baseman.

Shay would have been out and that would have been the end of the game!

To everybody’s surprise, the pitcher threw the ball right over the first baseman’s head, out of reach of all teammates.

Everyone from the stands and both teams started yelling, ‘Shay, run to first! Run to first!’

Never in his life had Shay ever run that far, but he made it to first base. He scampered down the baseline, wide-eyed and startled.

Everyone then yelled, ‘Shay, run to second, run to second!’

Catching his breath, Shay awkwardly some how ran towards second, gleaming and struggling to make it to the base.

By the time Shay rounded towards second base, the right fielder had the ball. The smallest guy on their team who now had his first chance to be the hero for his team.

He could have easily thrown the ball to the second-baseman for the tag, but he well understood the pitcher’s intentions, so he too, intentionally threw the ball high and far over the third-baseman’s head.

Shay ran toward third base deliriously as the runners ahead of him circled the bases toward home.

All were screaming, ‘Shay, Shay, Shay, come on, all the way Shay’!

Shay reached third base because the opposing shortstop ran to help him by turning him in the direction of third base, and shouted, ‘Run to third! Shay, run to third!’

As Shay rounded third, the boys from both teams, and the spectators, were on their feet screaming, ‘Shay, run home! Run home!’

Shay ran to home, stepped on the plate, and was cheered as the hero who hit the grand slam and won the game for his team!

‘That day’, said the father softly with tears rolling down his face, ‘the boys from both teams helped bring a piece of true love and humanity into this world’.

Shay didn’t make it to another summer. He died that winter itself, having never forgotten being the hero  and making me so happy, and coming home and seeing his Mother tearfully embrace her little hero of the day!

A LITTLE FOOT NOTE TO THIS STORY:

We all have thousands of opportunities every single day to help realize the ‘natural order of things. Life always confronts us with a choice:

Pass a little spark of love, care and humanity; or,
Pass by those opportunities and leave the world a little bit colder in the process.

THE END

“A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the right person’s brow.”

Monday, February 1st, 2010

“A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke
or worried to death by a frown on the right person’s brow.”

By CHARLES BROWER

feather

A Word From Helmut Flasch; CEO of Doctor Relations

I was living in the US for two years when I attended a real estate seminar and bought my first house because of it. I told nobody about it but when I did close on it, I was happy and told a few friends.

Some told me it could not be done because I had no established credit, no working history and not even a job, since I was self-employed for about 4 months only. Keep in mind I already owned the house! Some others told me that it could not be done and that I bought the house way too expensive, could never rent it for the mortgage etc.

I was actually worried to death. I wanted to give it back, but of course couldn’t.

So I fixed it up as planned and without asking, my banker offered me a $35,000 second mortgage one month later when I finished fixing it up. The total initial profit was $54,000.

It was one month’s work. From there on, I bought a house once every month (not always with as good as the profit than on the first one and some I even lost money) for nearly a year and a half.

This is not a promotion for becoming rich with real estate but to make you look at how others weren’t as lucky as I have been and have told somebody about their new venture even before they have started it.

Look at how many ideas you have dropped because some other person did not approve of them.

Be your own judge. Take risks and be happy! Your original ideas usually are not as bad as someone else might want you to believe. Be ready to lose. It is only a game anyhow. You only have to be slightly more right than wrong — only slightly which leaves lots of room for failure, so you can succeed!
Did you know that the founders of Fedex, Microsoft and Disneyland, all have been told in no uncertain terms that their plan will never work?

Of course you did. Did you know Walt Disney went broke a few times? Of course you did.

So why, why are you listening to anyone, I mean anyone, if and when you have a dream, goal, idea etc.?

What about the chance of failing? Bigger than succeeding, probably, but so what?

Look at the athletes going to the Olympics right as I am writing this.

Did the parents of some of those young athletes know that their kids would make it to the Olympics?

Surely not. Was their chance better than 50%? Definitely not.

Do the athletics know they will win and have all the doors open to them, or whether they will go home without a medal and look for a minimum wage job? No, they go for the very best they could do.

And as Mr. Franklin Roosevelt would say, “Their soul shall never be amongst the poor souls who never even tried.”

Helmut G Flasch
CEO of Doctor Relations
Founder of Award-winning ‘Un-Advertising’ Marketing Strategy
Author of ‘Doubling Your Business But Not Your Troubles’

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