A Home-made Video Gone Viral, Getting Over 56 Millions Views. « « Business Improvement Blog « Flasch International - Helmut Flasch Business Improvement Blog « Flasch International

A Home-made Video Gone Viral, Getting Over 56 Millions Views.

Thursday, April 15th, 2010

The boy in this video within a short period of time has become an internet sensation with his after-seeing-the-dentist reactions and has since been interviewed on CNN and the video has appeared on the list of top 50 internet videos on Times magazine.

This is the phenomenon of the vast acceptance of a message that is not trying to sell something, not trying to show that someone is an ‘expert’ etc.

This is just pure family fun.

So, as good students of marketing, what can we learn from this?

What kind of messages are you putting out in your marketing?

Are your current messages saying things like “Dr XYZ has 10 years of experience” or “We have state-of-the-art equipment” etc?

How ‘interesting’ are those messages? (Your competitors probably have the same ones!)

Next important question: can your message go ‘viral’? That means, can your message gets passed along nicely without you having to spend advertising money to spread them?

If the answer is not, then contact us right away!!

Save yourself a bunch of money and time by formulating the right messages that could go viral by themselves.

Don’t believe it? Talk to us and we will show you how that is all possible – yes, even if you are not a cute eight-year old!