Once in a while, we come across stories that are appropriate to not just business success but also appropriate to life. Here is a story which was told to me by a friend:
“Two men were stranded in the open sea when their boat was overturned by a huge wave. Both were hanging on to their life vests, there was no help and there was no sign of land nearby.
The first man was frantic and said, “I am going to die! I am going to die!”
The second man said, “Let’s start swimming and maybe we will meet land by accident”
The first man continued his ranting, “But there is no guarantee that we will find land!!”
The second man said, “Even though there is no guarantee of success, at least we have a chance at survival.”
The first man was too scared to move. Hopelessness has consumed him so much that he has already resigned that he could do nothing.
The second man started swimming away. Many grueling hours later, he spotted land and got to safety.
The first man waited for someone to help him and by the time the rescue team went out to find him, he had disappeared.”
What is the moral of the story?
There may be many things which one feels that one could not do because of the circumstances surrounding him. But at the same token, there are always things which one CAN DO.
The wrong thing to do is nothing.
Doing something, in many cases, is better than doing nothing.
In the area of marketing, almost one for one, I have seen doctors and business owners who continue to market in their practices still do better than those who have stopped.
Yes, I understand that one could also do something very wrong, and spent lots of money for nothing.
But the DOers will still have a chance of success much more than the ones who sit in the same spot.
Here are 3 rules which if you follow, you will not veer too far away from the ‘right’ type of marketing that cost very little and yet brings results.
http://getpatientstomorrow.com/effectivemarketing.html
If you do not like any situation in your life or business, do something.
The last I have heard, making efforts to overcome barriers and obstacles towards one’s goals can increase one’s happiness!
Helmut Flasch
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