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The majority of the online marketers realize that to be successful with SEO, getting relevant backlinks to your site is important. So they work hard to find and acquire all the relevant backlinks they can to maximize their search engine traffic. However, there are many times when these link building efforts don’t yield the right results due to some common mistakes.

Every marketer makes mistakes, and sometimes they are costly ones. So that’s why it’s a good idea to learn from others with more experience. This article will show you how to deal with these linking mistakes, after you learn how to spot them.

One mistake seen is using an image for a link when it’s possible to create a text link using a relevant keyword/phrase. One of the reasons webmasters tend to ignore the minor details is because they’re in a hurry to build their links and get results. Anchor text falls in this category. A text link with your relevant keywords/phrases is a better choice, even though an image link can possibly get you more traffic. It is not true that an image link will always produce better SEO results than text links. In the end, your traffic will be more targeted due to the keywords in your text links. Search engines give higher SEO scores to relevant keywords in anchor text. An image link is acceptable if it’s the only link available.

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Another common link building mistake is working on getting backlinks from sites that have separate links pages, or dedicated pages filled with other links. You’ll see far better results getting a link from a page that doesn’t already send out backlinks to hundreds of other sites. Many of these pages happen to have 200+ backlinks and having your link among all these links wouldn’t make much of a difference. However, some directories will use a ‘nofollow’ tag on backlinks showing on their pages. This means even if there were 200+ links on that one page, with most of them being “nofollow, excluding yours, then it will count.

Overall, you’ll gain far better results from a link building strategy that avoids these common mistakes. It will only be a matter of time before you have strong backlinks that help you with your search engine rankings.

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