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	<title>Business Improvement Blog &#171; Flasch International - Helmut Flasch &#187; Healthcare Marketing</title>
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	<description>Articles on business improvements for business owners</description>
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		<title>Surviving the Hard Economy</title>
		<link>http://flaschinternational.com/business_improvements/surviving-the-hard-economy/</link>
		<comments>http://flaschinternational.com/business_improvements/surviving-the-hard-economy/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 00:32:24 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[business management]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Economic Predictions]]></category>
		<category><![CDATA[Practice Management]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=226</guid>
		<description><![CDATA[The following applies to all people in this country and on this planet, even though my experience mainly lies in helping dentists in dental marketing and have also helped doctors and small business owners to become financially successful in their businesses, the problems and solutions talked about are severely applicable to everyone. First I want to share my fundamental belief with you: When a person sees something which is obviously wrong – even though only in his viewpoint &#8211; he better speaks out and channels his energy to right the wrong. Commonly this can only be done by making the rest of the group aware of what is happening and help them fixing the situation for them. One should also simply not support the entities who have caused the wrong. This is what Gandhi did – stop giving support to the entities that are harming the greatest good. Don’t participate, [...]]]></description>
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		<title>Healthcare &amp; Dental Marketing: How to Attract New Patients without Wasting Money on Advertising</title>
		<link>http://flaschinternational.com/business_improvements/healthcare-dental-marketing-how-to-attract-new-patients-without-wasting-money-on-advertising/</link>
		<comments>http://flaschinternational.com/business_improvements/healthcare-dental-marketing-how-to-attract-new-patients-without-wasting-money-on-advertising/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 00:58:48 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Advertising]]></category>
		<category><![CDATA[Dental Marketing]]></category>
		<category><![CDATA[Healthcare Advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=224</guid>
		<description><![CDATA[Successful health care and dental practice management has to include marketing methods that can get lots of good patients into the door without expensive advertising. Traditional healthcare and dental marketing tends to be restricted by only internal marketing or external advertising. Yet, it is more and more true that most healthcare and dental practices that do advertising solely are throwing their hard-earned money out the window. They might increase the total collection but almost never the bottom line. The reason is clear: advertising is hardly noticed and definitely not believed. The amount of advertising in this and other countries is way up, but for most small business owners it means less and less profits. Here are some of the obstacles you will need to overcome while advertising: 1) If your advertising message only talks about the good parts of your services and your experience and which school you went to, [...]]]></description>
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		<title>Dental Practice Management: Figuring Out the Marketing Steps and the Marketing Budget Needed To Succeed</title>
		<link>http://flaschinternational.com/business_improvements/dental-practice-management-figuring-out-the-marketing-steps-and-the-marketing-budget-needed-to-succeed/</link>
		<comments>http://flaschinternational.com/business_improvements/dental-practice-management-figuring-out-the-marketing-steps-and-the-marketing-budget-needed-to-succeed/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:44:38 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=83</guid>
		<description><![CDATA[Note: Figuring out a marketing plan for your medical or dental practice will help bring new patients. New Patient Marketing is an essential part of any medical or dental practice management routine. First of all you really do need to decide THAT you want to succeed!! I know it sounds crazy to have to tell someone that he must decide to succeed in order to succeed and some doctors might well be putting this issue aside right here with the comment, &#8220;Gee, another kind of philosophical garbage.&#8221; But that is too bad, because the truth is that if you are not where you want to be or are not at least moving fairly well in the direction of where you want to be then you simply have not yet decided that you want to go there! The mechanics of marketing, advertising, public relations and management are important to success but [...]]]></description>
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		<title>Dental Practice Management: Specializing in the High-End Market</title>
		<link>http://flaschinternational.com/business_improvements/dental-practice-management-specializing-in-the-high-end-market/</link>
		<comments>http://flaschinternational.com/business_improvements/dental-practice-management-specializing-in-the-high-end-market/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:40:21 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=80</guid>
		<description><![CDATA[Note: It is important to target the right market for your medical or dental practice. Finding new patients is necessary for your practice to prosper and practicing new patient marketing skills in the right market will help you find the right kind of patients in the market you wish to focus on. Targeting to the type of patients you want is a lot simpler than it looks – even though it does require some effort and some understanding of how to accomplish this exactly. Simple – yes; easy &#8211; not necessarily; but much more rewarding than only going after the masses with advertising eating up your profits, if there is even anything left over worth calling profits! Choosing the right market can and usually does break or make you business. Also the personal branding, meaning the way your targeted market sees you, is equally as important. When you target a [...]]]></description>
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		<title>Medical and Dental Practice Management: New Patient Marketing Without Using Your Own Money</title>
		<link>http://flaschinternational.com/business_improvements/medical-and-dental-practice-management-new-patient-marketing-without-using-your-own-money/</link>
		<comments>http://flaschinternational.com/business_improvements/medical-and-dental-practice-management-new-patient-marketing-without-using-your-own-money/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 21:27:16 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=71</guid>
		<description><![CDATA[Note: This marketing plan will help get new patients into your dental practice or medical practice inexpensively. Using correct marketing plans will resolve the majority of frustrations that you may have in new patient marketing. One thing is for sure, and that is that marketing for any product or service is even more problematic during any recession, such as the current low consumer spending on discretionary items. I remember a saying I learned about 20 years ago in the real-estate business: &#8220;Other people&#8217;s money&#8221; (OPM). Even if you do not use other people&#8217;s money for down payment, or the renter&#8217;s money to cover the mortgage payment, you probably still use the bank&#8217;s money to get the loan, right? You see, OPM is more present than you might think at first glance. Of course, &#8211; use other people&#8217;s money for your marketing. Why didn&#8217;t I think of that? But how do [...]]]></description>
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