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	<title>Business Improvement Blog &#171; Flasch International - Helmut Flasch &#187; Healthcare Marketing</title>
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	<description>Articles on business improvements for business owners</description>
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		<title>Dental Practice Management: Figuring Out the Marketing Steps and the Marketing Budget Needed To Succeed</title>
		<link>http://flaschinternational.com/business_improvements/dental-practice-management-figuring-out-the-marketing-steps-and-the-marketing-budget-needed-to-succeed/</link>
		<comments>http://flaschinternational.com/business_improvements/dental-practice-management-figuring-out-the-marketing-steps-and-the-marketing-budget-needed-to-succeed/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:44:38 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=83</guid>
		<description><![CDATA[Note: Figuring out a marketing plan for your medical or dental practice will help bring new patients. New Patient Marketing is an essential part of any medical or dental practice management routine.
First of all you really do need to decide THAT you want to succeed!!
I know it sounds crazy to have to tell someone that he must decide to succeed in order to succeed and some doctors might well be putting this issue aside right here with the comment, &#8220;Gee, another kind of philosophical garbage.&#8221;
But that is too bad, because the truth is that if you are not where you want to be or are not at least moving fairly well in the direction of where you want to be then you simply have not yet decided that you want to go there!
The mechanics of marketing, advertising, public relations and management are important to success but not even close to [...]]]></description>
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		<title>Dental Practice Management: Specializing in the High-End Market</title>
		<link>http://flaschinternational.com/business_improvements/dental-practice-management-specializing-in-the-high-end-market/</link>
		<comments>http://flaschinternational.com/business_improvements/dental-practice-management-specializing-in-the-high-end-market/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:40:21 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=80</guid>
		<description><![CDATA[Note: It is important to target the right market for your medical or dental practice. Finding new patients is necessary for your practice to prosper and practicing new patient marketing skills in the right market will help you find the right kind of patients in the market you wish to focus on. 
Targeting to the type of patients you want is a lot simpler than it looks – even though it does require some effort and some understanding of how to accomplish this exactly. 
Simple – yes; easy &#8211; not necessarily; but much more rewarding than only going after the masses with advertising eating up your profits, if there is even anything left over worth calling profits!
Choosing the right market can and usually does break or make you business.
Also the personal branding, meaning the way your targeted market sees you, is equally as important.
When you target a certain market you [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Medical and Dental Practice Management: New Patient Marketing Without Using Your Own Money</title>
		<link>http://flaschinternational.com/business_improvements/medical-and-dental-practice-management-new-patient-marketing-without-using-your-own-money/</link>
		<comments>http://flaschinternational.com/business_improvements/medical-and-dental-practice-management-new-patient-marketing-without-using-your-own-money/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 21:27:16 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=71</guid>
		<description><![CDATA[Note: This marketing plan will help get new patients into your dental practice or medical practice inexpensively. Using correct marketing plans will resolve the majority of frustrations that you may have in new patient marketing.
One thing is for sure, and that is that marketing for any product or service is even more problematic during any recession, such as the current low consumer spending on discretionary items. I remember a saying I learned about 20 years ago in the real-estate business: &#8220;Other people&#8217;s money&#8221; (OPM). Even if you do not use other people&#8217;s money for down payment, or the renter&#8217;s money to cover the mortgage payment, you probably still use the bank&#8217;s money to get the loan, right?
You see, OPM is more present than you might think at first glance. Of course, &#8211; use other people&#8217;s money for your marketing. Why didn&#8217;t I think of that? But how do you go [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>New Patient Marketing: How To Use Free Public Relations to Increase New Patients</title>
		<link>http://flaschinternational.com/business_improvements/new-patient-marketing-how-to-use-free-public-relations-to-increase-new-patients/</link>
		<comments>http://flaschinternational.com/business_improvements/new-patient-marketing-how-to-use-free-public-relations-to-increase-new-patients/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 19:30:49 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=66</guid>
		<description><![CDATA[Note:  Dental and other health care professionals would be wise to seek out Public Relations opportunity as a tool to increase new patients. This strategy will reduce your advertising cost tremendously and increase your bottom line in your practice.
It is quite amazing how many business owners are found in total apathy on the subject of how to convince their potential customers to buy from them. These businessmen usually try to sell to the very few who walk in their businesses, or they bang their heads (knuckles actually) against doors that never quite open. &#8220;Do it the hard way&#8221; seems to be the motto!!!
Well, if you belong to the crowd I just described then you will be relieved to hear that there is a thing called Public Relations.
Public Relations is what handles the barrier of non-trust from your prospects, which is a barrier to production.
Just look at your customers who are [...]]]></description>
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		<title>Dental Practice Management: How To Increase New Dental Patients Without Wasting Money On Advertising</title>
		<link>http://flaschinternational.com/business_improvements/dental-practice-management-how-to-increase-new-dental-patients-without-wasting-money-on-advertising/</link>
		<comments>http://flaschinternational.com/business_improvements/dental-practice-management-how-to-increase-new-dental-patients-without-wasting-money-on-advertising/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 21:50:00 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=56</guid>
		<description><![CDATA[Note: New Patient Marketing is a basic principle used in any dental or medical practice. Advertising is a part of getting more patients. However, without an important step called &#8220;UN-Advertising&#8220;, you will never get the quantity and quality of new patients that you are looking for.
Most companies and definitely almost all medical practices that do advertising alone are throwing their hard-earned money out the window. They might increase the total collection but almost never the bottom line.
The reason is simple: advertising is hardly noticed and definitely not believed. The amount of advertising in America is way up, but for most it means less and less profits.
Here are the some of the roadblocks you will need to overcome while advertising:
1) If your advertising message only talks about the benefits of your service and your experience and your qualifications, you will sound alike with your competitors&#8217; messages. Patients cannot choose easily among [...]]]></description>
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