<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Business Improvement Blog &#171; Flasch International - Helmut Flasch &#187; internet marketing</title>
	<atom:link href="http://flaschinternational.com/business_improvements/category/internet-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://flaschinternational.com/business_improvements</link>
	<description>Articles on business improvements for business owners</description>
	<lastBuildDate>Thu, 09 Jun 2011 23:59:41 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>A Home-made Video Gone Viral, Getting Over 56 Millions Views.</title>
		<link>http://flaschinternational.com/business_improvements/a-home-made-video-gone-viral-getting-over-56-millions-views/</link>
		<comments>http://flaschinternational.com/business_improvements/a-home-made-video-gone-viral-getting-over-56-millions-views/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 23:00:17 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=187</guid>
		<description><![CDATA[The boy in this video within a short period of time has become an internet sensation with his after-seeing-the-dentist reactions and has since been interviewed on CNN and the video has appeared on the list of top 50 internet videos on Times magazine. This is the phenomenon of the vast acceptance of a message that is not trying to sell something, not trying to show that someone is an &#8216;expert&#8217; etc. This is just pure family fun. So, as good students of marketing, what can we learn from this? What kind of messages are you putting out in your marketing? Are your current messages saying things like &#8220;Dr XYZ has 10 years of experience&#8221; or &#8220;We have state-of-the-art equipment&#8221; etc? How &#8216;interesting&#8217; are those messages? (Your competitors probably have the same ones!) Next important question: can your message go &#8216;viral&#8217;? That means, can your message gets passed along nicely without [...]]]></description>
		<wfw:commentRss>http://flaschinternational.com/business_improvements/a-home-made-video-gone-viral-getting-over-56-millions-views/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Futility of Spending Money and Time On Your Single Web Site</title>
		<link>http://flaschinternational.com/business_improvements/the-futility-of-spending-money-and-time-on-your-single-web-site/</link>
		<comments>http://flaschinternational.com/business_improvements/the-futility-of-spending-money-and-time-on-your-single-web-site/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 22:59:32 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=185</guid>
		<description><![CDATA[As I have consulted business owners on the subject of being found on the internet, I have found that there are many false hopes connected to having one’s nice corporate web site being picked up by Google or Yahoo under different keywords. Those hopes of being found easily on Google under all kinds of keywords will never come true because your single web site is just NOT enough for Google, Yahoo and Bing to only feature your keywords and to display your one web site, and not considering your competitors&#8217;. Plus Google will never &#8216;favor&#8217; a site versus another. They have a strict criteria to decide which web sites get featured in the 10 spots of the 1st page and these 10 positions can change from day to day, as one web site might meet their criteria more than other sites and thus climb to the 1st page whereas another [...]]]></description>
		<wfw:commentRss>http://flaschinternational.com/business_improvements/the-futility-of-spending-money-and-time-on-your-single-web-site/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

