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Articles under ‘Un-Advertising in Action’

Madison Avenue Blues

Wednesday, September 29th, 2010

What Troubles are Madison Ave Running into?
Enjoy this very Entertaining Video! icon smile Madison Avenue Blues

And community ‘viral marketing’ is the most important principle of why the internet is replacing traditional media.
Contact us for an one-on-one appointment on how to ‘Un-Advertise’!
Do not sink with traditional media. Do the new wave ‘Un-Advertise’!

The best way to ‘advertise’ your services is not through advertising, but by using the power of the community to spread the word about you, and without spending any money on advertising. We call this ‘Un-Advertising

Un-Advertising is about  community ‘viral marketing’ and that is the most powerful principle behind the replacement of traditional media by the internet. ‘Getting other people to promote you’ becomes the more effective, cheaper, smarter and most importantly,  more credible way as other people tooting the horn for you is always 100 times better than you tooting your own!!!

Peter Drucker, the grandfather of business management, had used the analogy, “It is hard to keep a corpse from stinking”.

Old ideas which are no longer working need to be changed. Hanging on to yesteryear’s methods when they were not being effective anymore will kill any business especially in a harsh economic climate.

Do not let your business die with old traditional media. And do not let your business die with old unworkable marketing methods.

Ride the newer wave of ‘Un-Advertising’!

Happy Riding!!

Helmut Flasch

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Letting Other People Pay for your Marketing

Friday, April 30th, 2010

This point is so incredibly important that ignoring it is fatal.

Look at it this way for a moment:

  • You do not build your own road but use the roads which are already built.
  •  

  • Even if you are a car mechanic, and some real good engineer, you do not build your own car, but you have it built.
  •  

  • When traveling you only put yourself on a bus/train/airplane/ship etc. that has pre-existing routes to your destination, you do not build a new vehicle and create a new route.

So why the dickens would you want to build your own marketing avenues?

Why not put your message on channels and media that are already in existence and which will carry your message for free or at the very least with very, very little money?

Here are a few examples on how to have other people and companies and organizations distribute your message for free or for little.
(more…)

Helping Haiti

Thursday, February 4th, 2010

For close to two decades, we have taught doctors from many different health care fields and small and large business owners from many industries, marketing, PR, business management and sales skills.

One thing that we have never stopped doing at the same time, is to also show our clients how to give back to their community while working to improve their businesses.

Recently, we are working closely with Operation Smile to assist the people in Haiti to recover from the devastation of the earthquake.

Instead of just asking for straight donations, we would like to do our part to give back to the donor as well – creating a win-win event.

These gifts are a token of our appreciation for you giving your contributions.

Business owners here in the US have their own challenges especially in a slower economy. Consumers are cutting back on spending in a wholesale fashion.

With these gifts, we hope to teach practice and business owners that they can be a financial winner – not despite of a slow economy, but because of a slow economy!

Through your donations, you will receive our un-advertising tools to help your business grow and expand.

Gifts include, “Double Your Business But Not Your Troubles, a book by our CEO and founder of Doctor Relations Inc., Helmut Flasch, instructional videos, 100 pages of materials on how to market for new clients without using your own money and time, and three hours of consulting and personal guidance on marketing for new clients without using traditional advertising.

(Get full details at http://haiti.unadvertise.com)

Update from Haiti

Operation Smile Sends More Medical Volunteers and Supplies to Haiti

In response to the continued need for critical medical and surgical care for the victims of the devastating earthquake in Haiti, Operation Smile has further mobilized its global resources and sent three highly skilled medical teams and over 2 ½ tons of medical equipment and supplies into the region over the last two days. The Operation Smile volunteer teams, comprised of 44 credentialed medical volunteers, will be deployed across three locations in Haiti.

This coordinated effort comes less than two weeks after Operation Smile sent a team of 20 medical volunteers, who provided nearly 100 life-saving surgeries, and over three tons of life-saving medical equipment and supplies to the people of Haiti.

cg haiti 108 450 300x199 Helping Haiti

The Operation Smile Haiti Relief volunteer surgery team at the Love a Child Health Center in Fond Parisien, Haiti on Sunday, January 31, 2010. The surgical team comprised of surgeons from Penn State University – Hershey Medical Center, as well as nurses and staff from around the country, were in Haiti treating eathquake victims.–(Photo by Chet Gordon for Operation Smile)

(Read more at http://www.operationsmile.org/haiti/ )

Help Haiti and get FREE ‘Un-Advertising’ business tools at http://haiti.unadvertise.com

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