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	<title>Business Improvement Blog &#171; Flasch International - Helmut Flasch</title>
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	<link>http://flaschinternational.com/business_improvements</link>
	<description>Articles on business improvements for business owners</description>
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		<title>My Personal Story of why I am So Excited of Our New Become a Bestseller Program</title>
		<link>http://flaschinternational.com/business_improvements/my-personal-story-of-why-i-am-so-excited-of-our-new-become-a-bestseller-program/</link>
		<comments>http://flaschinternational.com/business_improvements/my-personal-story-of-why-i-am-so-excited-of-our-new-become-a-bestseller-program/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 23:58:22 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Business Improvements]]></category>
		<category><![CDATA[become an expert]]></category>
		<category><![CDATA[business expansion]]></category>
		<category><![CDATA[get more patients]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=198</guid>
		<description><![CDATA[I have known and heard, about the power of being an author for a very long time.
I have heard that through my travels of about 12 countries, where I made a living.
I have met people who were authors, down in Africa, as well as in Switzerland and everywhere in between where I lived.
But I never gravitated towards writing my own book.
After all, I barely made it through German classes without flunking them in Austria where I went to school and did my engineer training.
But 2 years ago, I attended a public relations meeting in NY, meeting about 100 reporters, editors, producers for top channels, shows, magazines etc.
I talked to one of the editors of a famous health magazine about the fact that people who are tired do not perform so well in the workplace. I told her that I observed that tired people lack imagination not only to set great [...]]]></description>
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		<title>Announcement regarding our Facebook and Twitter accounts</title>
		<link>http://flaschinternational.com/business_improvements/announcement-regarding-our-facebook-and-twitter-accounts/</link>
		<comments>http://flaschinternational.com/business_improvements/announcement-regarding-our-facebook-and-twitter-accounts/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 19:10:19 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=196</guid>
		<description><![CDATA[We have disabled our Facebook and Twitter accounts due to recent revelation that Facebook has been sharing and selling users&#8217; information with other entities, without informing the public. 
Though we have existing followers in our social media accounts, we have decided to close the door on further exploitation of privacy issues. 
Social media is a great marketing tool. 
However social media has never been and will never be restricted to Facebook or Twitter. 
As we use other available methods and tools to communicate with our audience, we hope to share more new business and marketing strategies and ideas with you better and faster. 
You can get our latest posts by giving us your name and your email in the comments section, we can deliver the latest post right to your email box. 
We look forward to an open and yet more trusted experience with you. 
Helmut Flasch
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		<title>A Tale of Two Men</title>
		<link>http://flaschinternational.com/business_improvements/a-story-of-two-men/</link>
		<comments>http://flaschinternational.com/business_improvements/a-story-of-two-men/#comments</comments>
		<pubDate>Mon, 24 May 2010 21:21:51 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Quote of the Day]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[marketing tips]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=193</guid>
		<description><![CDATA[Once in a while, we come across stories that are appropriate to not just business success but also appropriate to life. Here is a story which was told to me by a friend:
&#160;
&#8220;Two men were stranded in the open sea when their boat was overturned by a huge wave. Both were hanging on to their life vests, there was no help and there was no sign of land nearby.
The first man was frantic and said, &#8220;I am going to die! I am going to die!&#8221;
The second man said, &#8220;Let&#8217;s start swimming and maybe we will meet land by accident&#8221;
The first man continued his ranting, &#8220;But there is no guarantee that we will find land!!&#8221;
The second man said, &#8220;Even though there is no guarantee of success, at least we have a chance at survival.&#8221;
The first man was too scared to move. Hopelessness has consumed him so much that he has already [...]]]></description>
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		<title>Letting Other People Pay for your Marketing</title>
		<link>http://flaschinternational.com/business_improvements/letting-other-people-pay-for-your-marketing/</link>
		<comments>http://flaschinternational.com/business_improvements/letting-other-people-pay-for-your-marketing/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 20:19:08 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Un-Advertising in Action]]></category>
		<category><![CDATA[free marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[practice marketing]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=191</guid>
		<description><![CDATA[This point is so incredibly important that ignoring it is fatal.
Look at it this way for a moment:

You do not build your own road but use the roads which are already built.
 
Even if you are a car mechanic, and some real good engineer, you do not build your own car, but you have it built.
 
When traveling you only put yourself on a bus/train/airplane/ship etc. that has pre-existing routes to your destination, you do not build a new vehicle and create a new route.

So why the dickens would you want to build your own marketing avenues?
Why not put your message on channels and media that are already in existence and which will carry your message for free or at the very least with very, very little money?
Here are a few examples on how to have other people and companies and organizations distribute your message for free or for little.

 First you [...]]]></description>
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		<title>A Home-made Video Gone Viral, Getting Over 56 Millions Views.</title>
		<link>http://flaschinternational.com/business_improvements/a-home-made-video-gone-viral-getting-over-56-millions-views/</link>
		<comments>http://flaschinternational.com/business_improvements/a-home-made-video-gone-viral-getting-over-56-millions-views/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 23:00:17 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=187</guid>
		<description><![CDATA[The boy in this video within a short period of time has become an internet sensation with his after-seeing-the-dentist reactions and has since been interviewed on CNN and the video has appeared on the list of top 50 internet videos on Times magazine.

This is the phenomenon of the vast acceptance of a message that is not trying to sell something, not trying to show that someone is an &#8216;expert&#8217; etc.
This is just pure family fun.
So, as good students of marketing, what can we learn from this?
What kind of messages are you putting out in your marketing?
Are your current messages saying things like &#8220;Dr XYZ has 10 years of experience&#8221; or &#8220;We have state-of-the-art equipment&#8221; etc?

How &#8216;interesting&#8217; are those messages? (Your competitors probably have the same ones!)
Next important question: can your message go &#8216;viral&#8217;? That means, can your message gets passed along nicely without you having to spend advertising money to [...]]]></description>
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