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How to Improve Visbility on Google

Tuesday, March 30th, 2010

One of the common questions my staff and I got asked frequently regarding appearing on top rankings in Google is this: “How do I make myself visible through Google?” or “Why is my competitor’s site on the 1st page and mine is not?”

If you do not know the rules of the search engine game, you will always wonder why your site is not coming up on the 1st page of Google under ALL keywords and at the end, after spending lots of money and time on it with little returns, you might simply just tell yourself that there are NO patients/customers that you could get from the internet.

I just spoke with one of my newer clients, a dentist in Los Angeles, who has played the search engine game for about 10 years now ( even before he became our client).

He is getting 20 new patients from the internet every month! He is getting those results because he knows about the good and bad practices of internet strategies and have gone through them in the last 10 years.

He signed up with our service because he would still like to get even more!

For doctors and business men out there who want to see more patients coming in from the internet, don’t ignore the rules.

Roll up your sleeve and learn about the rules of the game — you will have a higher chance of winning!

Thankfully, many technologies exist to cut down the amount of work you need to do.

Here is a video from Matt Cutts, an engineer from Google on a few criteria which would help Google to position you well:

Another thing that is not mentioned on this video is that search engines like Google will never display your web site a few times on the 1st page, as they want different web sites to come up, not just showcasing one.

There is a way to be on the 1st page a few times, and still following Google’s rules.

And there are even other ways which your site can come up with different keywords without paying any advertising for it.

Arrange with our staff a Web Strategy Consultation appointment that will give you the correct strategy to drive in new customers.

Remember, your customers/patients are using the internet.

So do not ever assume that no business will come from it. If you have not had enough leads/calls/inquiries so far, it simply means that you are NOT visible enough – period.

Don’t get knocked out by your competition. Grab your place on the web. There is a place for everyone!