Note: Get new patients by applying great practice management. Inspire, inform and motivate your staff to be their best. While you are focusing on medical and dental practice marketing, create a great crew that stands by your practice goals.
There simply is nothing more important than keeping the staff rooting for the place they work for. Nothing – except giving them direction and orders which they can execute.
But here we are talking about instilling a sense of belonging and of going somewhere, even if the staff member is only looking at the position in your practice as a transitory stepping stone, or even as a “it was the only job I could get.”
It is normal that people will not work for you their whole life – why should they? There is a big and beautiful world out there which needs exploring.
So it is the boss’s job to make the staff pull hard and with enthusiasm while they are with the company.
There is only one way you can do this:
You, the boss, must give your employees more than just money. Money you must give too, of course, so I always suggest paying just a bit more than the average salary in your area for the particular job.
However there is much, much more than money (especially since the salary of the average medical practice is nothing to write home to mom about anyhow).
You must give your employees knowledge. Knowledge is future employability.
Knowledge is potential betterment for survival in the future. Knowledge and getting knowledge is also fun and that in turn keeps people with you and working just a bit harder.
The reason almost all people want to work for Microsoft, GE, Hilton and any other large company is not so much the money, and not even so much the job security, but the potential to move on.
The hope of advancement, better positions, greater and more opportunities, is what we all are driving for.
Every boss has a lot of knowledge and inspiration to pass on to his juniors. Be generous with your knowledge; do not keep it for yourself – this is how some of the most incredible technologies such as building the pyramids and Taj Mahal, making silk towels as big as a couple of beds which then fit into a much smaller box, etc have been lost.
Ok, I should have made my point. You have an awful lot more to offer than money, but you must be inventive and courageous and most of all be willing to give it all yourself.
In order to make your mark and have staff members remember and admire you way after they have left your practice, you must help them for life, not just buy them with your salary.
Maybe you don’t care about them remembering you for the rest of their lives. That of course, if this is your attitude, makes you a bad boss with little hope of great and lasting success.
But besides of that, money alone will never – and believe you me, will never, give you a crew of dedicated – give-it-all employees. It is hard enough to get this dedication with providing excitement, future growth, etc. It is simply impossible without your decision to care for them and to help them for life.
In life you got to first give, and you need to give what others want.
A mind wasted is an awfully bad thing – it is in your hands as a boss to never do that. If you do take care of the minds that are under your employment, the financial, as well as the emotional rewards, will be surpassing your wildest dream!
Its hard work and probably will take longer than you want it to take, but it is really the only road you have. If you want to be successful, that is.
Remember: While focusing on marketing for new patients or practice management, it is also important to inspire and motivate your dental or medical practice staff. Not only will your staff be happy, but your new patients will feel it too. And soon your business will be thriving, despite any economic climate.
Category: Healthcare Marketing.
