I have known and heard, about the power of being an author for a very long time.

I have heard that through my travels of about 12 countries, where I made a living.

I have met people who were authors, down in Africa, as well as in Switzerland and everywhere in between where I lived.

But I never gravitated towards writing my own book.

After all, I barely made it through German classes without flunking them in Austria where I went to school and did my engineer training.

But 2 years ago, I attended a public relations meeting in NY, meeting about 100 reporters, editors, producers for top channels, shows, magazines etc.

I talked to one of the editors of a famous health magazine about the fact that people who are tired do not perform so well in the workplace. I told her that I observed that tired people lack imagination not only to set great goals, but also to overcome everyday work problems.

The editor liked the idea and asked me whether I am a doctor? I said no.

She asked whether I have doctors confirming what I am saying? I said NO.

She then said that in this case she could not write about it, as there is no scientific proof by a professional.

I understood, and kept talking a bit about the whole thing. By pure accident I mentioned that I would have this data in my next upcoming book.

The editor immediately brightened up, and asked when the book would be out. She told me that I should immediately contact her when the book is out and that she will write about this phenomenon then.

I was puzzled. “But I am still not a doctor, and I do not have any doctors backing up my story in the book either.”

“But it is in a book,” she said, “that changes everything.”

Wow!!

A book makes things believed.

It makes it so much believed that it will be mentioned on radio, TV or Newspapers.

Being mentioned on TV, Radio, and Newspapers in turn makes things even more believed and most importantly makes it very wide known.

So, here you have it.

There was no doubt in my mind that I have neglected the most important part of getting free publicity as an expert, which always results in tremendous business, if followed up correctly.

I, the public relations expert, have neglected the most powerful tool available to get expert status above and beyond from the rest of the crowd and thus have potential clientele running for your door.

Never mind that I also found out the rather simple but apparently secret formula for not only becoming an author, but for becoming a best selling author.

A best selling author is more than the icing on the cake, it is the difference of insane success versus doing very well with just being an author.

Best-selling authors, no matter how indistinctive they are in their profession, or personal life, are a different breath.

When you are a best-selling author, you do not just make connections with extreme ease, but much more importantly, connections come to you.

Look, in times like today, the fact that you MUST differentiate yourself has never been more necessary.
Never.

In a depressed economy where high unemployment and high foreclosure rate are forcing many prospective patients to cut back on health care, you must engage in all marketing strategies aggressively to still get the quantity and quality of new patients to make you beyond just a decent living.

And this fact will become even more important by the week and by the month. There is a very good book “Differentiate or Die: Survival in Our Era of Killer Competition” by marketing guru Jack Trout.

Either you stick out now in your marketing and be a winner of this slow economy or be crashed by it and finding your foothold again will be a long struggle, and some businesses unfortunately will never find their foothold again.

You can shout, “I have great equipment, great schooling, great continuous education, I am friendly, have loving staff etc” but nothing – absolutely nothing – will match the power of being the bestselling author which also get you the power of incredible credibility and FREE publicity.

So, do not delay, contact us for a consultation on how to make you a bestseller and an official authority and thus prosperity can happen for you – yes, even in the great recession.

Here is a video for those who do not believe that success is about ‘entitlement’ but it is about having the courage and persistence to do something which your competitors are not willing to do:

Schedule your one-on-one consultation here – especially
if you want explosive success.

Helmut Flasch

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