Have a goal? Are you, for example, a dentist so busy involved in dental practice management that you forgot about new patient marketing to improve your practice growth? Focus on your original goal and new dental patients will come.
It is easy to concentrate on problems and forget to see the thing you wanted in the first place. After all, problems are impinging on you – no money, bad employees, creditors chasing you, governments not giving you the licenses you need, etc.
But, you see, the more you obsess on the problem the more it will consume you to the point, like a horse with blinders on, you will see nothing but the problem.
Hey, at least those horses with their blinders are made to see the road only. They only see what the jockey wants them to see. They are made not to see the horse next to them, the crowd, or anything else. In this case, the blinders are good but if you keep worrying too much about the problem you will not see the goal, and thus never reach it.
Concentrating only on the mechanical steps of doing your job is just another way to forget all about your goals. Make it a daily habit (especially when you have problems) to force yourself to look at your goals. Do not, however, lessen your goals because of the magnitude of your problems. Look at your original goals only.
In fact, whenever you think you can not make it, make the goal bigger not smaller.
Do you remember a time when your dreams or goals were so big that you could not sleep and nothing else mattered? People around you might have even have discouraged you from undertaking such a big thing, and though you knew it would be hard you embraced it anyhow.
Well, if your problems are currently overshadowing your goals then you better remedy that by making your goals so big that you will be so excited you will have no time for those skimpy problems.
Try it, it works!!
As Joseph E. Cossman said, “Obstacles are things a person sees when he takes his eyes off his goal.”
Remember: Your goals can be achieved – as long as you do not forget about them and have your eyes on them. Any business owner, dentist, doctor etc will have a thriving business with many new customers or new patients, if he or she constantly keeps his or her eyes on business expansion. A dentist might feel that his dental office is not organized enough, staff not efficient enough etc. Improve organization and dental staff training and motivation, yes, but he must keep his eyes on creative dental marketing because practice growth is still his original goal.
Category: Healthcare Marketing.


