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Posts Tagged ‘business ideas’

The 25-Web-Sites Strategy

Wednesday, March 24th, 2010

The 25-Web-Sites Strategy

Is the Equivalent of the Type of
Amplifier Rock Stars are Using to be Heard

and YOU DO WANT TO BE HEARD – Don’t You?

The principle is simple:

Get one lottery ticket and you have one chance to win.

Get 25 lottery tickets and you have 25 times the chance of winning.

Many of you are constantly trying to get 1 or 2 of your web sites to be on the first page of Google and other search engines. Why not have at least 25 sites, and have each one of them come up under different keywords combinations?

And it gets better.

Because if you get 25 web sites instead of one then you not only increase your chance of the grand prize by 25 times but you will have a synergistic and tactical approach to dominating the internet game when it comes to general exposure on the internet.

As the above sentence might indicate there is more – much more — to the fact of having a 25 sites exposure.

Let me point out some of the most important points in the
“getting actual and real business from the web”

(more…)

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Business Management Failure: Obstacles Are Not Why People Fail in Their Quest for Success

Tuesday, February 23rd, 2010

business management success 300x200 Business Management Failure: Obstacles Are Not Why People Fail in Their Quest for SuccessWhether you are running a dental practice or running a restaurant, it is easy to concentrate on problems and forget to see the thing you wanted in the first place.

After all, problems are impinging on you – no money, bad employees, creditors chasing you, governments not giving you the licenses you need, customers not having the money to pay for your services etc.

But, you see, the more you obsess on the problem the more it will consume you to the point, like a horse with blinders on, you will see nothing but the problem.

Hey, at least those horses with their blinders are made to see the road only. They only see what the jockey wants them to see. They are made not to see the horse next to them, the crowd, or anything else. In this case, the blinders are good but if you keep worrying too much about the problem you will not see the goal, and thus never reach it.

I have seen doctors obsessing so much about one particular ‘bad’ employee that every time they open their mouths, they assign the reason for their poor business to this employee!

Concentrating only on the mechanical steps of doing your job is just another way to forget all about your goals.

Management consultants, though many of them have helped business owners to grow their business, have tended to teach business owners to focus too much on organization. “You must be organized first before you can make money” is only true to a certain degree that you are also marketing aggressively.

The most organized office is just ‘mechanically’ correct but does not guarantee many new customers.

Make it a daily habit (especially when you have problems) to force yourself to look at your goals. Do not, however, lessen your goals because of the magnitude of your problems. Look at your original goals only.

In fact, whenever you think you can not make it, make the goal bigger not smaller.

Do you remember a time when your dreams or goals were so big that you could not sleep and nothing else mattered? People around you might have even have discouraged you from undertaking such a big thing, and though you knew it would be hard you embraced it anyhow.

Well, if your problems are currently overshadowing your goals then you better remedy that by making your goals so big that you will be so excited you will have no time for those skimpy problems.

Try it, it works!!

As Joseph E. Cossman said, “Obstacles are things a person sees when he takes his eyes off his goal.”

Remember: Your goals can be achieved – as long as you do not forget about them and have your eyes on them. Any business owner, dentist, doctor etc will have a thriving business with many new customers or new patients, if he or she constantly keeps his or her eyes on business expansion. A dentist might feel that his dental office is not organized enough, staff not efficient enough etc. Improve organization and dental staff training and motivation, yes, but he must keep his eyes on creative new patient marketing because practice growth is still his original goal.

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Think Differently

Wednesday, January 27th, 2010

As most business owners and doctors consider implementing NEW practice management and marketing ideas in their practices, a nagging question will come up, “Has this business idea been done in my field?” “What is the guarantee that this practice marketing technique will work?”

We also want to know whether other dentists, orthodontists, chiropractors, internists, plastic surgeons, podiatrists, optometrists, opthalmologists, heart surgeons, obgyns etc etc etc might have succeeded already with the same marketing and business idea.

Very few people want to be ‘the first one’ to implement a business idea.

This video below is an 1997 ad for Apple computers.

Beyond that is a message which many business and practice owners could relate to: thinking differently may not be as popular as conformity but in the end, it may be what will heave your business to the next high high level!

Enjoy the video – let’s think differently!

 

 

If you would like learn how to promote for new patients differently than what you have been taught from consultants and from advertising sales people, and doing all marketing without depending on your own money and time, attend our ‘different’ internet marketing live training. “How to Attract A Truckload of New Patients in 7 Days or Less”

I guarantee that you will find some ‘different’ marketing ideas there. icon smile Think Differently

 

Click here for more information

 

 

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