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	<title>Business Improvement Blog &#171; Flasch International - Helmut Flasch &#187; Dental Practice Management</title>
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	<description>Articles on business improvements for business owners</description>
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		<title>Our National Debt Crisis: What does this Mean for Private Health Care Professionals</title>
		<link>http://flaschinternational.com/business_improvements/our-national-debt-crisis-what-does-this-mean-for-private-health-care-professionals/</link>
		<comments>http://flaschinternational.com/business_improvements/our-national-debt-crisis-what-does-this-mean-for-private-health-care-professionals/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 23:59:41 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Business Improvements]]></category>
		<category><![CDATA[business management]]></category>
		<category><![CDATA[business success]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[marketing strategies for doctors]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=232</guid>
		<description><![CDATA[I have made this video about 2 months ago. I have found that many dentists and doctors are not aware of how the national deficit problem will filter down to all of us. There is some kind of a “detachment”, some kind of idea that “whatever happen on a national level will not affect me on a smaller level.” So I am releasing this video here. &#160; The last 15 years has been the best financial years in our lifetime in this country. Credit was easy and consumers could purchase easily. Patient referrals come easily and doctors could get by with little to no external marketing efforts to keep their practice surviving. However, in the last 2-3 years, trends have changed. Consumers are no longer as affluent as before. Patients are caught in the recession with job losses and thus insurance losses. Insurances are cutting re-imbursements to doctors. Patients are [...]]]></description>
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		<title>Advertising Budget: How Much is Too Much?</title>
		<link>http://flaschinternational.com/business_improvements/advertising-budget-how-much-is-too-much/</link>
		<comments>http://flaschinternational.com/business_improvements/advertising-budget-how-much-is-too-much/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 03:16:12 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Bluetooth Marketing]]></category>
		<category><![CDATA[business improvement]]></category>
		<category><![CDATA[Dental Advertising]]></category>
		<category><![CDATA[Dental Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=228</guid>
		<description><![CDATA[A frequently asked question among my clients is, “How much of my particular income should go over to marketing? What is a standard marketing budget?” Accountants and other analysts out there are always analyzing what is standard and what is good. Where they get their data about what is &#8216;right&#8217;, I don’t know and 99.9% is incorrect. How much do you spend on marketing? How much do you spend on dental website marketing? As much as it takes to move up and get people into your business. If that is six times what you are making now, so be it. Am I joking? I am absolutely not joking. Do you usually need that? No, not really. But then again maybe yes especially if you are making little money right now. That is what it will take. Several times, I have been around the world and studied some business while working [...]]]></description>
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		<title>Business Management: What is the Right Marketing Budget?</title>
		<link>http://flaschinternational.com/business_improvements/business-management-what-is-the-right-marketing-budget/</link>
		<comments>http://flaschinternational.com/business_improvements/business-management-what-is-the-right-marketing-budget/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 04:02:43 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Bluetooth Marketing]]></category>
		<category><![CDATA[business improvement]]></category>
		<category><![CDATA[Dental Advertising]]></category>
		<category><![CDATA[Dental Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[The social media network is somewhat new to the scene of marketing. Let&#8217;s gear it towards public relations and how to get press releases. As you probably saw on the video on my site, media is not the almighty advertising source for your dental advertising . It is true, media is powerful and getting media is something you want. . But do not put all your eggs in one basket when it comes to getting your own free press, there are many other community leaders who can give you publicity without going directly through media sources. Social networks are one of those other options . How do you make use of social media to add more to your internet dental marketing? In the past, you used to need to seek out a reporter and try to get an article out of a local newspaper. Now, reporters are actually disappearing. I [...]]]></description>
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		<title>Surviving the Hard Economy</title>
		<link>http://flaschinternational.com/business_improvements/surviving-the-hard-economy/</link>
		<comments>http://flaschinternational.com/business_improvements/surviving-the-hard-economy/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 00:32:24 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[business management]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Economic Predictions]]></category>
		<category><![CDATA[Practice Management]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=226</guid>
		<description><![CDATA[The following applies to all people in this country and on this planet, even though my experience mainly lies in helping dentists in dental marketing and have also helped doctors and small business owners to become financially successful in their businesses, the problems and solutions talked about are severely applicable to everyone. First I want to share my fundamental belief with you: When a person sees something which is obviously wrong – even though only in his viewpoint &#8211; he better speaks out and channels his energy to right the wrong. Commonly this can only be done by making the rest of the group aware of what is happening and help them fixing the situation for them. One should also simply not support the entities who have caused the wrong. This is what Gandhi did – stop giving support to the entities that are harming the greatest good. Don’t participate, [...]]]></description>
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		<title>How to Improve Visbility on Google</title>
		<link>http://flaschinternational.com/business_improvements/how-to-improve-visbility-on-google/</link>
		<comments>http://flaschinternational.com/business_improvements/how-to-improve-visbility-on-google/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 20:21:27 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Business Improvements]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Helmut Flasch]]></category>
		<category><![CDATA[improve business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[promote business]]></category>
		<category><![CDATA[un-advertising]]></category>

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		<description><![CDATA[One of the common questions my staff and I got asked frequently regarding appearing on top rankings in Google is this: &#8220;How do I make myself visible through Google?&#8221; or &#8220;Why is my competitor&#8217;s site on the 1st page and mine is not?&#8221; If you do not know the rules of the search engine game, you will always wonder why your site is not coming up on the 1st page of Google under ALL keywords and at the end, after spending lots of money and time on it with little returns, you might simply just tell yourself that there are NO patients/customers that you could get from the internet. I just spoke with one of my newer clients, a dentist in Los Angeles, who has played the search engine game for about 10 years now ( even before he became our client). He is getting 20 new patients from the [...]]]></description>
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