One of the common questions my staff and I got asked frequently regarding appearing on top rankings in Google is this: “How do I make myself visible through Google?” or “Why is my competitor’s site on the 1st page and mine is not?”
If you do not know the rules of the search engine game, you will always wonder why your site is not coming up on the 1st page of Google under ALL keywords and at the end, after spending lots of money and time on it with little returns, you might simply just tell yourself that there are NO patients/customers that you could get from the internet.
I just spoke with one of my newer clients, a dentist in Los Angeles, who has played the search engine game for about 10 years now ( even before he became our client).
He is getting 20 new patients from the internet every month! He is getting those results because he knows about the good and bad practices of internet strategies and have gone through them in the last 10 years.
He signed up with our service because he would still like to get even more!
For doctors and business men out there who want to see more patients coming in from the internet, don’t ignore the rules.
Roll up your sleeve and learn about the rules of the game — you will have a higher chance of winning!
Thankfully, many technologies exist to cut down the amount of work you need to do.
Here is a video from Matt Cutts, an engineer from Google on a few criteria which would help Google to position you well:
Incoming search terms:
- google business improvement
