As I have consulted business owners on the subject of being found on the internet, I have found that there are many false hopes connected to having one’s nice corporate web site being picked up by Google or Yahoo under different keywords.
Those hopes of being found easily on Google under all kinds of keywords will never come true because your single web site is just NOT enough for Google, Yahoo and Bing to only feature your keywords and to display your one web site, and not considering your competitors’.
Plus Google will never ‘favor’ a site versus another. They have a strict criteria to decide which web sites get featured in the 10 spots of the 1st page and these 10 positions can change from day to day, as one web site might meet their criteria more than other sites and thus climb to the 1st page whereas another site might lose its position from the first 10 spots.
In conclusion, your single stand alone web site will never get you all the traffic you could get.
Even Microsoft’s main site does not come up under all software related keywords. If you Google “Office Software”, Microsoft’s web site does come up on the 1st page (among plenty of other competitors as well).
But type in “word processing software” and Microsoft’s site disappears from the 1st page.
It is already quite an accomplishment to many web site owners to appear on the 1st page of Google under their profession, such as a dentist in XYZ city showing up on the 1st page when someone types in “XYZ City Dentist”.
But how about if you could also appear when someone types in “XYZ City Teeth Whitening” or “XYZ City Dental Implants” ?
That would just mean inquires – by the truckload!!
Most local business owners draw from a 4-6 miles radius in terms of business area. Let’s say you draw from 6 different cities including your own.
But despite your best effort, you can only appear on the 1st page of Google under your own current city name with your profession.
Does that mean you are only getting 1/6 of your potential leads? Unfortunately yes!
For eg, a dentist in West Los Angeles may appear on the 1st page of Google when someone types “West Los Angeles Dentist”.
But when someone types in other city keywords like “Los Angeles Dentist” or “Beverly Hills Dentist” (say he also draws from Beverly Hills) his ONE web site will have a hard time coming up also on the 1st page.
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This dentist may win with 1 keyword “West Los Angeles Dentist” but he could not dominate Google or Yahoo with other city keywords.
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The above impasse has frustrated many business owners and after spending quite some time and money already on search engine optimization and ‘redesigning’ and ‘re-developing’ their single web site, most people give up doing more on the internet.
Is there a more direct way to show up on the 1st page of Google without advertising and without spending more time to ‘revamp’ your current site?
Yes, there is. There are actually 2 ways.
One would be to have other large web sites that have traffic carry your messages, your web link and your videos in large quantities (thousands) so that Google will showcase you.
The second way would be to have more than 1 web site – the more the merrier. We suggest at least 25.
Before you start to feel apathetic about the amount of work that is needed to get all the strategies set up, talk to us about how to automate some of the processes and also how to have professional companies doing some of the work for you
http://unadvertise.com/newpatientsmarketing/?page_id=241
The more you educate yourself, the more you can dominate the internet game and leave your competitors in the dust!
Helmut Flasch
