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Posts Tagged ‘marketing strategies for doctors’

Our National Debt Crisis: What does this Mean for Private Health Care Professionals

Thursday, June 9th, 2011

I have made this video about 2 months ago. I have found that many dentists and doctors are not aware of how the national deficit problem will filter down to all of us. There is some kind of a “detachment”, some kind of idea that “whatever happen on a national level will not affect me on a smaller level.”

So I am releasing this video here.

 

The last 15 years has been the best financial years in our lifetime in this country. Credit was easy and consumers could purchase easily. Patient referrals come easily and doctors could get by with little to no external marketing efforts to keep their practice surviving.

However, in the last 2-3 years, trends have changed.

  • Consumers are no longer as affluent as before.
  • Patients are caught in the recession with job losses and thus insurance losses.
  • Insurances are cutting re-imbursements to doctors.
  • Patients are no longer as loyal as before – they are looking for the best deal as there are so many choices out there.
  • Word-of-mouth is no longer enough to make a practice full with good new patients
  • Direct marketing has lost many of its percentage in returns and it has become a price war of ‘which doctor is cheaper?’

In the next several years, money will never ever flow as easily as it has been in those last 15 years, and yet most dentists, doctors have not been able to set a nest egg aside in those last 15 years.

(more…)

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Madison Avenue Blues

Wednesday, September 29th, 2010

What Troubles are Madison Ave Running into?
Enjoy this very Entertaining Video! icon smile Madison Avenue Blues

And community ‘viral marketing’ is the most important principle of why the internet is replacing traditional media.
Contact us for an one-on-one appointment on how to ‘Un-Advertise’!
Do not sink with traditional media. Do the new wave ‘Un-Advertise’!

The best way to ‘advertise’ your services is not through advertising, but by using the power of the community to spread the word about you, and without spending any money on advertising. We call this ‘Un-Advertising

Un-Advertising is about  community ‘viral marketing’ and that is the most powerful principle behind the replacement of traditional media by the internet. ‘Getting other people to promote you’ becomes the more effective, cheaper, smarter and most importantly,  more credible way as other people tooting the horn for you is always 100 times better than you tooting your own!!!

Peter Drucker, the grandfather of business management, had used the analogy, “It is hard to keep a corpse from stinking”.

Old ideas which are no longer working need to be changed. Hanging on to yesteryear’s methods when they were not being effective anymore will kill any business especially in a harsh economic climate.

Do not let your business die with old traditional media. And do not let your business die with old unworkable marketing methods.

Ride the newer wave of ‘Un-Advertising’!

Happy Riding!!

Helmut Flasch

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A Story About Choices

Tuesday, February 2nd, 2010

Story of Choices 300x199 A Story About Choices This story has nothing to do business or health practice management, or how to advertise for new patients or customers, or how to carry out effective PR techniques. Yet this moral lesson of this story is the foundation of our existence.

I have taught Un-Advertising to many practice and business owners and I have witnessed many times that without this human foundation mentioned below, a business or practice owner will only be marginally successful.

Two Clear Choices…

What would you do? Don’t look for a punch line, there isn’t one. Read it anyway.

Question is: Would we have made the same choice?

At a fund raising dinner for a school that serves children with learning disabilities, the father of one of the students delivered a speech that would never be forgotten by all who attended.

After extolling the school and its dedicated staff, he offered a question:

‘When not interferred with by outside influences, everything nature does, is done with perfection. Yet my son, Shay, cannot learn things as other children do. He cannot understand things as other children do.
‘Where is the natural order of things in my son?’

The audience was stilled by the query.

The father continued. ‘I believe that when a child like Shay, who was mentally and physically disabled, comes into the world, an opportunity to realize true human nature presents itself, and it comes in the way other people treat that child.’

He then revealed this story:

Shay and I had walked past a park where some boys Shay knew were playing Baseball.

Shay asked, ‘Do you think they’ll let me play?’

I knew that most of the boys would not want someone like Shay on their team, but as a father I also understood that if my son was allowed to play, it would give him a much-needed sense of belonging and some confidence to be accepted by others in spite of his handicaps.

I approached one of the boys on the field and asked (not expecting much) if Shay could play. The boy looked around for guidance and said, ‘We’re losing by six runs and the game is in the eighth inning. I guess he can be on our team and we’ll try to put him in to bat in the ninth inning.’

Shay struggled over to the team’s bench and, with a broad smile, put on a team shirt. I watched with a small tear in my eye and warmth in my heart. The boys saw my joy at my son being accepted.

In the bottom of the eighth inning, Shay’s team scored a few runs but was still behind by three.

In the top of the ninth inning, Shay put on a glove and played in the right field. Even though no hits came his way, he was obviously ecstatic just to be in the game and on the field, grinning from ear to ear as I waved to him from the stands.

In the bottom of the ninth inning, Shay’s team scored again.

Now, with two outs and the bases loaded, the potential winning run was on base and Shay was scheduled to be next at bat.

At this juncture, do they let Shay bat and give away their chance to win the game?

Surprisingly, Shay was given the bat. Everyone knew that a hit was all but impossible because Shay didn’t even know how to hold the bat properly, much less connect with the ball.

However, as Shay stepped up to the plate, the pitcher, recognizing that the other team was putting winning aside for this moment in Shay’s life, moved in a few steps to lob the ball in softly so Shay could at least make contact.

The first pitch came and Shay swung clumsily and missed.

The pitcher again took a few steps forward to toss the ball softly towards Shay.

As the pitch came in, Shay swung at the ball and hit a slow ground ball right back to the pitcher himself.

Ooooooh, cheered the crowd as effectively, the game would now be over!

The pitcher has to just pick up the soft grounder and simply throw the ball to the first baseman.

Shay would have been out and that would have been the end of the game!

To everybody’s surprise, the pitcher threw the ball right over the first baseman’s head, out of reach of all teammates.

Everyone from the stands and both teams started yelling, ‘Shay, run to first! Run to first!’

Never in his life had Shay ever run that far, but he made it to first base. He scampered down the baseline, wide-eyed and startled.

Everyone then yelled, ‘Shay, run to second, run to second!’

Catching his breath, Shay awkwardly some how ran towards second, gleaming and struggling to make it to the base.

By the time Shay rounded towards second base, the right fielder had the ball. The smallest guy on their team who now had his first chance to be the hero for his team.

He could have easily thrown the ball to the second-baseman for the tag, but he well understood the pitcher’s intentions, so he too, intentionally threw the ball high and far over the third-baseman’s head.

Shay ran toward third base deliriously as the runners ahead of him circled the bases toward home.

All were screaming, ‘Shay, Shay, Shay, come on, all the way Shay’!

Shay reached third base because the opposing shortstop ran to help him by turning him in the direction of third base, and shouted, ‘Run to third! Shay, run to third!’

As Shay rounded third, the boys from both teams, and the spectators, were on their feet screaming, ‘Shay, run home! Run home!’

Shay ran to home, stepped on the plate, and was cheered as the hero who hit the grand slam and won the game for his team!

‘That day’, said the father softly with tears rolling down his face, ‘the boys from both teams helped bring a piece of true love and humanity into this world’.

Shay didn’t make it to another summer. He died that winter itself, having never forgotten being the hero  and making me so happy, and coming home and seeing his Mother tearfully embrace her little hero of the day!

A LITTLE FOOT NOTE TO THIS STORY:

We all have thousands of opportunities every single day to help realize the ‘natural order of things. Life always confronts us with a choice:

Pass a little spark of love, care and humanity; or,
Pass by those opportunities and leave the world a little bit colder in the process.

THE END

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