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	<title>Business Improvement Blog &#171; Flasch International - Helmut Flasch &#187; New Patients</title>
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		<title>It Is Not the Critic Who Counts</title>
		<link>http://flaschinternational.com/business_improvements/it-is-not-the-critic-who-counts/</link>
		<comments>http://flaschinternational.com/business_improvements/it-is-not-the-critic-who-counts/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 00:37:47 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Quote of the Day]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[improve business]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/it-is-not-the-critic-who-counts/</guid>
		<description><![CDATA[“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” THEODORE ROOSEVELT (1858 &#8211; 1919) Twenty-sixth President of the United [...]]]></description>
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		<title>Dental Practice Management: Figuring Out the Marketing Steps and the Marketing Budget Needed To Succeed</title>
		<link>http://flaschinternational.com/business_improvements/dental-practice-management-figuring-out-the-marketing-steps-and-the-marketing-budget-needed-to-succeed/</link>
		<comments>http://flaschinternational.com/business_improvements/dental-practice-management-figuring-out-the-marketing-steps-and-the-marketing-budget-needed-to-succeed/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:44:38 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=83</guid>
		<description><![CDATA[Note: Figuring out a marketing plan for your medical or dental practice will help bring new patients. New Patient Marketing is an essential part of any medical or dental practice management routine. First of all you really do need to decide THAT you want to succeed!! I know it sounds crazy to have to tell someone that he must decide to succeed in order to succeed and some doctors might well be putting this issue aside right here with the comment, &#8220;Gee, another kind of philosophical garbage.&#8221; But that is too bad, because the truth is that if you are not where you want to be or are not at least moving fairly well in the direction of where you want to be then you simply have not yet decided that you want to go there! The mechanics of marketing, advertising, public relations and management are important to success but [...]]]></description>
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		<title>Dental Practice Management: Specializing in the High-End Market</title>
		<link>http://flaschinternational.com/business_improvements/dental-practice-management-specializing-in-the-high-end-market/</link>
		<comments>http://flaschinternational.com/business_improvements/dental-practice-management-specializing-in-the-high-end-market/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:40:21 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=80</guid>
		<description><![CDATA[Note: It is important to target the right market for your medical or dental practice. Finding new patients is necessary for your practice to prosper and practicing new patient marketing skills in the right market will help you find the right kind of patients in the market you wish to focus on. Targeting to the type of patients you want is a lot simpler than it looks – even though it does require some effort and some understanding of how to accomplish this exactly. Simple – yes; easy &#8211; not necessarily; but much more rewarding than only going after the masses with advertising eating up your profits, if there is even anything left over worth calling profits! Choosing the right market can and usually does break or make you business. Also the personal branding, meaning the way your targeted market sees you, is equally as important. When you target a [...]]]></description>
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		<title>Medical and Dental Practice Management: New Patient Marketing Without Using Your Own Money</title>
		<link>http://flaschinternational.com/business_improvements/medical-and-dental-practice-management-new-patient-marketing-without-using-your-own-money/</link>
		<comments>http://flaschinternational.com/business_improvements/medical-and-dental-practice-management-new-patient-marketing-without-using-your-own-money/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 21:27:16 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=71</guid>
		<description><![CDATA[Note: This marketing plan will help get new patients into your dental practice or medical practice inexpensively. Using correct marketing plans will resolve the majority of frustrations that you may have in new patient marketing. One thing is for sure, and that is that marketing for any product or service is even more problematic during any recession, such as the current low consumer spending on discretionary items. I remember a saying I learned about 20 years ago in the real-estate business: &#8220;Other people&#8217;s money&#8221; (OPM). Even if you do not use other people&#8217;s money for down payment, or the renter&#8217;s money to cover the mortgage payment, you probably still use the bank&#8217;s money to get the loan, right? You see, OPM is more present than you might think at first glance. Of course, &#8211; use other people&#8217;s money for your marketing. Why didn&#8217;t I think of that? But how do [...]]]></description>
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		<title>New Patient Marketing: How To Use Free Public Relations to Increase New Patients</title>
		<link>http://flaschinternational.com/business_improvements/new-patient-marketing-how-to-use-free-public-relations-to-increase-new-patients/</link>
		<comments>http://flaschinternational.com/business_improvements/new-patient-marketing-how-to-use-free-public-relations-to-increase-new-patients/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 19:30:49 +0000</pubDate>
		<dc:creator>Helmut Flasch</dc:creator>
				<category><![CDATA[Healthcare Marketing]]></category>
		<category><![CDATA[Dental Practice Management]]></category>
		<category><![CDATA[Medical Practice Management]]></category>
		<category><![CDATA[New Patient Marketing]]></category>
		<category><![CDATA[New Patients]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[un-advertising]]></category>

		<guid isPermaLink="false">http://flaschinternational.com/business_improvements/?p=66</guid>
		<description><![CDATA[Note:  Dental and other health care professionals would be wise to seek out Public Relations opportunity as a tool to increase new patients. This strategy will reduce your advertising cost tremendously and increase your bottom line in your practice. It is quite amazing how many business owners are found in total apathy on the subject of how to convince their potential customers to buy from them. These businessmen usually try to sell to the very few who walk in their businesses, or they bang their heads (knuckles actually) against doors that never quite open. &#8220;Do it the hard way&#8221; seems to be the motto!!! Well, if you belong to the crowd I just described then you will be relieved to hear that there is a thing called Public Relations. Public Relations is what handles the barrier of non-trust from your prospects, which is a barrier to production. Just look at [...]]]></description>
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