This point is so incredibly important that ignoring it is fatal.

Look at it this way for a moment:

• You do not build your own road but use the roads which are already built.

 

• Even if you are a car mechanic, and some real good engineer, you do not build your own car, but you have it built.

 

• When traveling you only put yourself on a bus/train/airplane/ship etc. that has pre-existing routes to your destination, you do not build a new vehicle and create a new route.

So why the dickens would you want to build your own marketing avenues?

Why not put your message on channels and media that are already in existence and which will carry your message for free or at the very least with very, very little money?

Here are a few examples on how to have other people and companies and organizations distribute your message for free or for little.
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