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Posts Tagged ‘social media’

Announcement regarding our Facebook and Twitter accounts

Thursday, June 10th, 2010

We have disabled our Facebook and Twitter accounts due to recent revelation that Facebook has been sharing and selling users’ information with other entities, without informing the public.

Though we have existing followers in our social media accounts, we have decided to close the door on further exploitation of privacy issues.

Social media is a great marketing tool.

However social media has never been and will never be restricted to Facebook or Twitter.

As we use other available methods and tools to communicate with our audience, we hope to share more new business and marketing strategies and ideas with you better and faster.

You can get our latest posts by giving us your name and your email in the comments section, we can deliver the latest post right to your email box.

We look forward to an open and yet more trusted experience with you.

Helmut Flasch

A Home-made Video Gone Viral, Getting Over 56 Millions Views.

Thursday, April 15th, 2010

The boy in this video within a short period of time has become an internet sensation with his after-seeing-the-dentist reactions and has since been interviewed on CNN and the video has appeared on the list of top 50 internet videos on Times magazine.

This is the phenomenon of the vast acceptance of a message that is not trying to sell something, not trying to show that someone is an ‘expert’ etc.

This is just pure family fun.

So, as good students of marketing, what can we learn from this?

What kind of messages are you putting out in your marketing?

Are your current messages saying things like “Dr XYZ has 10 years of experience” or “We have state-of-the-art equipment” etc?
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The Impossible Dream

Tuesday, February 16th, 2010

DETERMINATON

In 1883, a creative engineer named John Roebling was inspired by an idea to build a spectacular bridge connecting New York with the Long Island. However bridge building experts throughout the world thought that this was an impossible feat and told Roebling to forget the idea. It just could not be done. It was not practical. It had never been done before.

Roebling could not ignore the vision he had in his mind of this bridge. He thought about it all the time and he knew deep in his heart that it could be done. He just had to share the dream with someone else. After much discussion and persuasion he managed to convince his son Washington, an up and coming engineer, that the bridge in fact could be built.

Working together for the first time, the father and son developed concepts of how it could be accomplished and how the obstacles could be overcome. With great excitement and inspiration, and the headiness of a wild challenge before them, they hired their crew and began to build their dream bridge.

The project started well, but when it was only a few months underway a tragic accident on the site took the life of John Roebling. Washington was injured and left with a certain amount of brain damage, which resulted in him not being able to walk or talk or even move.

“We told them so.”
“Crazy men and their crazy dreams.”
“It`s foolish to chase wild visions.”

Everyone had a negative comment to make and felt that the project should be scrapped since the Roeblings were the only ones who knew how the bridge could be built. In spite of his handicap Washington was never discouraged and still had a burning desire to complete the bridge and his mind was still as sharp as ever.

He tried to inspire and pass on his enthusiasm to some of his friends, but they were too daunted by the task. As he lay on his bed in his hospital room, with the sunlight streaming through the windows, a gentle breeze blew the flimsy white curtains apart and he was able to see the sky and the tops of the trees outside for just a moment.

It seemed that there was a message for him not to give up. Suddenly an idea hit him. All he could do was move one finger and he decided to make the best use of it. By moving this, he slowly developed a code of communication with his wife.

He touched his wife’s arm with that finger, indicating to her that he wanted her to call the engineers again. Then he used the same method of tapping her arm to tell the engineers what to do. It seemed foolish but the project was under way again.

For 13 years Washington tapped out his instructions with his finger on his wife’s arm, until the bridge was finally completed. Today the spectacular Brooklyn Bridge stands in all its glory as a tribute to the triumph of one man’s indomitable spirit and his determination not to be defeated by circumstances. It is also a tribute to the engineers and their teamwork, and to their faith in a man who was considered mad by half the world. It stands too as a tangible monument to the love and devotion of his wife who for 13 long years patiently decoded the messages of her husband and told the engineers what to do.

Perhaps this is one of the best examples of a never-say-die attitude that overcomes a terrible physical handicap and achieves an impossible goal.

Often when we face obstacles in our day-to-day life, our hurdles seem very small in comparison to what many others have to face. The Brooklyn Bridge shows us that dreams that seem impossible can be realised with determination and persistence, no matter what the odds are.

Even the most distant dream can be realized with determination and persistence. No dream was ever achieved without persistence, despite the many obstacles lying in the road. This story teaches us what one person can do when faced with what others claimed to be impossible.

http://www.indianchild.com/inspiring_stories.htm

bridge

“A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the right person’s brow.”

Monday, February 1st, 2010

“A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke
or worried to death by a frown on the right person’s brow.”

By CHARLES BROWER

feather

A Word From Helmut Flasch; CEO of Doctor Relations

I was living in the US for two years when I attended a real estate seminar and bought my first house because of it. I told nobody about it but when I did close on it, I was happy and told a few friends.

Some told me it could not be done because I had no established credit, no working history and not even a job, since I was self-employed for about 4 months only. Keep in mind I already owned the house! Some others told me that it could not be done and that I bought the house way too expensive, could never rent it for the mortgage etc.

I was actually worried to death. I wanted to give it back, but of course couldn’t.

So I fixed it up as planned and without asking, my banker offered me a $35,000 second mortgage one month later when I finished fixing it up. The total initial profit was $54,000.

It was one month’s work. From there on, I bought a house once every month (not always with as good as the profit than on the first one and some I even lost money) for nearly a year and a half.

This is not a promotion for becoming rich with real estate but to make you look at how others weren’t as lucky as I have been and have told somebody about their new venture even before they have started it.

Look at how many ideas you have dropped because some other person did not approve of them.

Be your own judge. Take risks and be happy! Your original ideas usually are not as bad as someone else might want you to believe. Be ready to lose. It is only a game anyhow. You only have to be slightly more right than wrong — only slightly which leaves lots of room for failure, so you can succeed!
Did you know that the founders of Fedex, Microsoft and Disneyland, all have been told in no uncertain terms that their plan will never work?

Of course you did. Did you know Walt Disney went broke a few times? Of course you did.

So why, why are you listening to anyone, I mean anyone, if and when you have a dream, goal, idea etc.?

What about the chance of failing? Bigger than succeeding, probably, but so what?

Look at the athletes going to the Olympics right as I am writing this.

Did the parents of some of those young athletes know that their kids would make it to the Olympics?

Surely not. Was their chance better than 50%? Definitely not.

Do the athletics know they will win and have all the doors open to them, or whether they will go home without a medal and look for a minimum wage job? No, they go for the very best they could do.

And as Mr. Franklin Roosevelt would say, “Their soul shall never be amongst the poor souls who never even tried.”

Helmut G Flasch
CEO of Doctor Relations
Founder of Award-winning ‘Un-Advertising’ Marketing Strategy
Author of ‘Doubling Your Business But Not Your Troubles’

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