The boy in this video within a short period of time has become an internet sensation with his after-seeing-the-dentist reactions and has since been interviewed on CNN and the video has appeared on the list of top 50 internet videos on Times magazine.

This is the phenomenon of the vast acceptance of a message that is not trying to sell something, not trying to show that someone is an ‘expert’ etc.

This is just pure family fun.

So, as good students of marketing, what can we learn from this?

What kind of messages are you putting out in your marketing?

Are your current messages saying things like “Dr XYZ has 10 years of experience” or “We have state-of-the-art equipment” etc?
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